The Consumers’ Choice AwardTM (CCA) was established in 1986 to identify and promote business excellence. The CCA program each year commissions a survey in which consumers are asked to identify their favorite businesses. Respondents are asked to consider criteria such as Value, Professionalism, and Service when making their choice. The CCA is unique in North America as the winners are determined by consumers and not by a panel of judges.
The process is a perfect example of market research used to serve the best interests of the public. Jim Heisler, PhD., is Vice President of Customer Loyalty for HarrisInteractive (best known for the Harris Poll) which leads the industry in public opinion surveys. He says, “It’s truly democratic. The people nominate the businesses. The people select their choice on the basis of polling, and the people who are asked to vote are representative of Atlanta in terms of demographics.”
The Consumers’ Choice AwardTM is to Atlanta’s businesses what the Peoples’ Choice Award is to Hollywood’s actors. Again, to be a winner is particularly meaningful because the distinction comes directly from the public. Accordingly, this prestigious tribute to business excellence cannot be bought, borrowed, or begged - it must be earned. And in Atlanta, the businesses that are this year’s CCA winners know what it means to earn the loyalty and trust of their customers. The Consumers’ Choice AwardTM is considered the seal of excellence. The award not only constitutes the crowning achievements of their efforts, but more importantly, it represents the most valuable reward of all - the knowledge that they have earned the trust and loyalty of consumers.
As a proud recipient of the 2008 Consumers’ Choice AwardTM, Keller Williams Realty would like to congratulate all of its Atlanta-area Realtors for making this recognition possible. We are extremely proud of the award because it demonstrates our unwavering commitment to our clients, our community, and each other. Congratulations to all of our Realtors for their commitment to excellence across the board!
Above information adapted from the Consumers’ Choice Award web-site, www.consumerschoiceaward.com.
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